Blog Post
In 2025, O&L Leisure focused on strengthening its hospitality offering through clear business decisions, targeted investment, and consistent attention to guest experience. Across the portfolio, the year delivered measurable progress, including new property acquisitions, upgraded facilities, expanded lifestyle offerings, the launch of a loyalty programme, and multiple national and guest-voted awards.
Each milestone contributed to positioning O&L Leisure as a leading hospitality group in Namibia, with a growing footprint and a strong focus on quality, service, and destination-driven travel.
Expanding the O&L Leisure portfolio across Namibia
A key development in 2025 was the acquisition of Le Mirage Sosusvlei and Divava Okavango. These additions expanded the O&L Leisure portfolio into two highly sought-after regions: the Namib Desert and the Okavango River system. With these properties, O&L Leisure now offers access to a broader range of Namibian landscapes, complementing its established presence at the coast, near Etosha National Park, and in the central highlands.
The acquisitions reflect a deliberate growth strategy focused on distinctive destinations that align with strong location value, experience depth, and long term sustainability within Namibia’s tourism sector.
Leisure Club, strengthening loyalty and direct engagement
In 2025, Leisure Club was launched as O&L Leisure’s loyalty programme, designed to reward returning guests and encourage direct engagement with the brand.
Leisure Club provides members with exclusive booking benefits, preferred rates, and added value across participating O&L Leisure properties and restaurants. The programme supports stronger guest relationships while offering practical incentives for both local and international travellers to explore more destinations within the portfolio.
The introduction of Leisure Club reinforced a long-term approach to guest loyalty, placing value on repeat visitation and consistent brand connection.
Mokuti Etosha, new experiences and upgraded accommodation
Mokuti Etosha continued to evolve in 2025 with enhancements that strengthened its position as a leading safari destination near Etosha National Park.
One of the most notable additions was Sky Boma, an elevated outdoor dining experience that introduced a structured evening offering combining food, atmosphere, and expansive views of the surrounding landscape. Sky Boma added a distinctive social and culinary element to the safari experience.
Mokuti Etosha also introduced newly upgraded Deluxe Rooms. These rooms offer improved comfort, updated design, and a stronger connection to the natural environment, responding to demand for premium accommodation that remains closely integrated with its setting.
Midgard Otjihavera, expanding leisure and lifestyle experiences
At Midgard Otjihavera, development in 2025 focused on enhancing leisure experiences and increasing appeal for short stays, day visits, and special occasions.
New picnic experiences were introduced, allowing guests to enjoy curated outdoor dining moments within the property’s natural surroundings. These offerings appeal to couples, families, and groups seeking relaxed and informal experiences in a scenic setting.
The addition of a dedicated rose garden created a new focal point for weddings, events, photography, and guest enjoyment. The garden strengthened Midgard Otjihavera’s position as a versatile property suitable for leisure travel, celebrations, and corporate functions.
Service excellence recognised at the NSI Awards
Commitment to quality and service was formally recognised in 2025 at the NSI Awards, where O&L Leisure received both the Recognition Company Award and the Service of the Year Award.
Receiving both awards in the same year highlighted strong operational standards, effective training programmes, and a consistent service culture across the portfolio. The recognition reinforced the importance of quality management and continuous improvement within hospitality operations.
Guest voted recognition for Strand Hotel Swakopmund and Midgard Otjihavera
Guest preference and public voting played a significant role in recognising O&L Leisure properties during 2025.
Strand Hotel Swakopmund was named Best Seaside Hotel, confirming its position as one of Namibia’s leading coastal hotels. The property continues to attract local and international travellers through its beachfront location, premium accommodation, and well-established dining offering.
Midgard Otjihavera was recognised as Favourite Weekend Getaway, reflecting consistent popularity as an accessible and reliable destination for short breaks. The recognition highlights strong guest satisfaction and broad appeal across leisure travel segments.
A strong platform for continued growth
The developments and recognition achieved in 2025 demonstrate a clear focus on sustainable growth, practical innovation, and guest-focused development. Through strategic expansion, targeted upgrades, the launch of a structured loyalty programme, and acknowledged service excellence, O&L Leisure strengthened its position within Namibia’s hospitality landscape.
With a diversified portfolio and a consistent commitment to quality, O&L Leisure moves forward well-positioned to continue delivering trusted hospitality experiences across Namibia.
Author
Willem Shikongo
Digital Marketing Executive at O&L Leisure
